Tommy Hilfiger is returning to the women's prestige fragrance category with a new scent and a familiar language of music, fashion and self-expression. The brand has introduced TOMMY HILFIGER Freedom Eau de Parfum, its first new prestige women's fragrance in more than a decade, with Grammy-nominated singer-songwriter Camila Cabello named as the campaign's Global Ambassador.
The launch was announced by PVH, Tommy Hilfiger's parent company, on September 15, 2026. According to the company, Freedom is inspired by the enduring spirit that has shaped the TOMMY HILFIGER lifestyle brand since 1985 and marks a new chapter for its fragrance business.
