Cameron Diaz had a lot of opportunities to put her name on something. In her decades-long career as one of Hollywood’s brightest stars, she always resisted putting her name on any company or endorsing any brand. But four years ago, that changed.
Diaz is the cofounder of organic and vegan-friendly wine brand Avaline, which she started with Katherine Power in 2020. (Power founded both cosmetics brand Merit Beauty and skin care brand Versed.) Diaz and Power were friends, often bonding over a glass of wine and a chat. But one night they realized something.
