The 'bonkers' ban of Buy One Get One Free (BOGOF) deals in supermarkets due to come into force in the Autumn may be scrapped to help families in the cost of living crisis.
Prime Minister Rishi Sunak has come under fire from some of his backbenchers over the proposed law to axe the offers on unhealthy food and drinks due to kick in in October after it was delayed last year to help households facing the financial squeeze.
The rule change is part of the Government’s anti-obesity drive, and affects shops with 50 or more employees. The Government previously delayed the introduction planned for last October but went ahead with a ban on so-called HFSS (high in fat, salt and sugar) promotions in prominent store locations. However, some supermarkets such as Sainsbury’s and Tesco have already stopped BOGOF deals.
