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Marie Claire
Marie Claire
Lifestyle
Meguire Hennes

Calling All Scandi Girls: Cecilie Bahnsen's New Asics Sneakers Are Here

Photo of Cecilie Bahnsen's new sneaker collaboration with Asics.

Despite being one of the biggest designer names to come out of Copenhagen's style scene, Cecilie Bahnsen no longer shows in her hometown of Denmark. But while the designer—known for her hyper-feminine, voluminous designs—now stages her runways during Paris Fashion Week, she'll never abandon her brand's Scandi roots. That's why, for the seventh Cecilie Bahnsen x Asics collaboration, which introduced the new Gel-Kinetic FR Sneakers, the partners set the whimsical campaign in Copenhagen.

The open-air theater matched the playful energy of the new pairs, while the earthy backdrop highlighted the design details seen throughout the four-year-long collaboration. Bahnsen's signature 3-D flowers—seen on previous partnership sneakers: the GT-2160s in 2023, the Gel-Quantum 360 VIII in 2024, and the Gel-Terrain and Gel-Kayano in 2025—are back and front and center.

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