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Call it LewLewLemon: Lewis Hamilton is Lululemon's newest ambassador

Lewis Hamilton Lululemon GQ Ferrari

Maybe he was jealous of Max and AlphaTauri: Lewis Hamilton just announced his new global ambassadorship with athletic brand Lululemon, creating an incredible naming synergy.

Hamilton's new role broke with an Instagram post showing the new Ferrari driver during a 4am sweat sesh in the gym, rocking a teal long-sleeve shirt and black performance tights. Ironically, in an interview with GQ, Hamilton said he had no idea Lululemon — best known for athleisure gear and clothes for women on their ‘hot girl walks’ — also catered to men.

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