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Bangkok Post

Business

Call for strategy to support beauty, wellness sectors

Mrs Ketmanee says a national strategy needs to be established by the new government to promote the beauty industry.

The new coalition government is being urged to implement a consistent policy to support Thailand's beauty and wellness market over the long term.

Ketmanee Lertkitcha, chairwoman of the health, wellness and beauty industry cluster of the Federation of Thai Industries, said a national strategy needs to be established by the new government to promote the beauty industry, which alongside tourism contributes a vital portion of the country's income.

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