In the early 2000s, a simple wardrobe problem led to the creation of a business that would quietly grow into a multi-million dollar maternity brand. What began as a personal fix during pregnancy evolved into a company built on careful decisions, steady growth, and a clear understanding of its customers.
For Ingrid Carney, the idea did not come from a boardroom or market research. It came from frustration. While preparing for a venture capital pitch during her first pregnancy, she struggled to find clothes that fit comfortably over her growing belly.
