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Fortune
Fortune
Jenn Brice

California legislation could protect Hollywood actors from having their work fed to AI

(Credit: LOIC VENANCE—AFP/Getty Images)

Actors hope to stop their work from being manipulated with AI with California legislation that would require explicit approval to use a performer’s likeness, even after they’re dead.

Tom Hanks on Friday warned fans about faked endorsements that push “miracle cures and wonder drugs” by using his name and voice. “These ads have been created without my consent, fraudulently and through AI,” the actor said in an Instagram post.

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