The most famous fingernails in college football meet the omnipresent advertiser in the sport: USC quarterback Caleb Williams and his nail jobs are joining Dr Pepper’s “Fansville” this season.
The 2022 Heisman Trophy winner and presumptive ’24 NFL No. 1 draft pick is earning the now traditional name, image and likeness windfall for a star quarterback by appearing in the Texas-based soft drink’s clever series of commercials. Williams follows DJ Uiagalelei in ’21 and Bryce Young in ’22 to “Fansville,” but brings his own trademark to the marketing campaign: his fingernails, as painted maroon and white by his mother, Dayna Price, a nail technician.
Williams says incorporating his mom’s work into the commercial franchise was Dr Pepper’s idea, which the family embraced.