In recent years, CAKE has won a lot of accolades for both its exceptional design and its efforts to improve the community. We’ve seen the deployment of CAKE bikes to defend animals in Africa, where rangers repelled poachers with Kalk bikes. The brand has also teamed up with The World Bee Project for environmental preservation efforts. CAKE is one of the fastest growing LEV companies, and it appears that it will soon be expanding to the east.
CAKE recently announced the fulfillment of a big collaboration in Japan with the high-end sportswear producer and distributor Goldwin, who just inked a three-year deal. In addition to working with prestigious sports and outdoor companies like Goldwin, The North Face, and Helly Hansen, the alliance draws on Goldwin's 70 years of experience and well-established network in production, distribution, sales, and branding.
