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ABC News
ABC News
Business

Cairns will not follow Brisbane, Townsville or Amsterdam with city sign for tourists, influencers

Townsville Amsterdam Brisbane Cairns Mark Olsen Queensland
The Brisbane sign first appeared at South Bank when the city hosted the G20 leaders summit in 2014. (ABC Brisbane: Jessica Hinchliffe)

It might have worked for Brisbane and Townsville, but one Queensland tourist destination has rejected the suggestion giant lettering could help lure influencers seeking the perfect shot. 

Then-US president Barack Obama and German chancellor Angela Merkel were greeted by the first iteration of the now-famous "Brisbane" sign when they jetted in for the G20 leaders summit in 2014.

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