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Motorsport
Motorsport

Cadillac reveals how its $20m Super Bowl F1 livery launch video was made

Cadillac has published a behind-the-scenes video detailing how it built and launched its first Formula 1 livery reveal ahead of the 2026 season. Shown to the public during the Super Bowl, the car has since been watched by fans as it has taken part in testing in Bahrain. 

The American entrant will join the grid as F1's 11th team after a long and challenging process. With backing from General Motors and the Cadillac badge on its side, it was finally able to pull together the value the championship was looking for in an additional team to bring. Now, leaning into its American identity, it has anchored itself to the idea of going to the moon as President John F. Kennedy's famous 1962 speech played over the livery reveal video.

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