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Motorsport

Revealed: Cadillac names its first F1 team partner amid all-American identity

Tommy Hilfiger Cadillac Hilfiger F1

Cadillac has announced its first official partnership ahead of the 2026 Formula 1 season, signalling a commitment to its all-American identity with a deal with Tommy Hilfiger.

The Michigan-based manufacturer has named Tommy Hilfiger its apparel partner and lifestyle sponsor in a multi-year agreement with the iconic New York fashion house - a brand with a long-standing history in F1.

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