The Cadillac Formula 1 team unveiled its highly anticipated 2026 livery in a TV advert during the Super Bowl on Sunday 8 February.
The American outfit, led by team principal Graeme Lowdon, is preparing for its debut season in the championship with former Red Bull driver Sergio Perez and former Mercedes driver Valtteri Bottas.
Here is everything you need to know about the Cadillac 2026 F1 livery reveal.
Catch up on the Cadillac 2026 F1 livery reveal
Coinciding with the Super Bowl advert, Cadillac also unveiled its livery in Times Square, New York. From 6 February until 9 February, a frosted exhibit will be in the iconic streets of the Big Apple. As the countdown to the launch closed in, the frost 'thawed' to eventually reveal the livery.
All systems go. 4th Quarter of the Big Game, 10:30pm in Times Square. pic.twitter.com/056spDeO7N
— Cadillac Formula 1 Team (@Cadillac_F1) February 8, 2026
When was the Cadillac 2026 F1 livery launch?
Sunday 8 February
Cadillac unveiled its 2026 livery in a TV advert during the NFL Super Bowl.
GMT: 23:30
CET: 00:30 (Monday 9 February)
PST (local time): 15:30
EST: 18:30
JST: 08:30 (Monday 9 February)
CST (China): 07:30 (Monday 9 February)
Dan Towriss, CEO of Cadillac Formula 1 Team Holdings, said: "The unveiling of a livery in Formula 1 is an important moment as it is a reflection of the team’s identity.
"The reveal at the Super Bowl and in Times Square represents both a launch moment and an invitation for fans to join in our journey.
"The Super Bowl spot will take the team into millions of homes, while the Cadillac Countdown will give a front-row view in one of the busiest areas in the US."
