When the cycling industry, in its pursuit of performance excellence, pushes into the realms of the extraordinary, the price tag follows. All year, we’ve been writing about $18,000 race bikes, $4,600 groupsets, $2,400 power metres and $500 saddles. These days, premium products demand a premium investment, and Cadex’s newest wheelset, the Max 40, is no different. While they’re not quite in the luxury tier of the likes of Partington or Lightweight, they’re certainly a tier above Enve or Roval, which are already considered “premium.”
Dropping $4,500 on a set of wheels is nothing short of extravagant, and many consumers will never consider equipment in this price range. So, I will begin this review where I usually end it: by examining the value.
