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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Cadent Agrees To Buy AdTheorent for $324 Million, or $3.21 a Share

Cadent
Cadent logo.

Cadent has agreed to buy AdTheorent for $3.21 a share in cash or about $324 million.

AdTheorent uses machine learning to deliver value for programmatic advertisers. Combined,  the companies said they will become one of the largest independent omnichannel audience activation platforms for buyers and sellers of advertising.

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