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TV Tech

George Winslow

Cadent to Acquire AdTheorent for $324M

Men shaking hands.

NEW YORK—Cadent, one of the largest independent providers for converged TV advertising solutions has announced a definitive agreement to acquire AdTheorent Holding Company, Inc. for $3.21 per share or about $324 million.

AdTheorent offers ID-independent machine learning and algorithmic audience solutions.

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