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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Phil Harrison

C.J. Stroud receives $150,000 car as part of NIL agreement

Being the star quarterback at Ohio State has its perks. Not only are you idolized by literally millions of fans, but with the new world of Name, Image, and Likeness, there are some endorsement deals — rather lucrative ones — that now become a part of slinging the ball around under center in the colors scarlet and gray.

Don’t believe us? Well, according to information first reported by the Columbus Dispatch (subscription may be required), C.J. Stroud is the recipient of some shiny new wheels — at least for him. As part of a partnership with Sarchione Auto Gallery in Canton, Stroud received a pre-owned Bentley Bentayga, valued at $150,000.

In exchange, Stroud will promote the auto dealership on social media and make public appearances at its gallery.

“When you talk to people, whether it’s in the community or at the game, our brand awareness is what we’re building,” Ryan Burton, the general manager of Sarchione Auto Gallery told the Dispatch, “so when you have the best-of-the-best promoting your brand, it only does good things.”

This is the first time that the Northeast Ohio car dealership has partnered with Ohio State, but Burton said that he expected a couple of other Buckeye players to follow Stroud’s lead later this year.

Contact/Follow us @BuckeyesWire on Twitter, and like our page on Facebook to follow ongoing coverage of Ohio State news, notes, and opinion. Follow Phil Harrison on Twitter.

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