
Robinhood Markets Inc (NASDAQ:HOOD) announced its intent to launch a spending account functionality and new cash card with embedded rewards.
The development comes as the California-based company looks to fuel positive trends in saving and investing; after its 2013 launch as a brokerage, in accordance with founders Vlad Tenev and Baiju Bhatt’s vision to democratize finance, Robinhood pivoted to all things financial wellness.