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Fortune
Fortune
Bruce Usher, Todd Jick

Bystanders no more, America’s CEOs must pay attention to societal divides

(Credit: onathan Raa - NurPhoto - Getty Images)

Corporate America continues to be a powerful character in partisan politics, whether it’s Florida Governor Ron DeSantis attacking “woke” businesses or Senator Bernie Sanders slamming “corporate greed.” Fearful of fanning the flames, many corporate executives believe it’s best to steer clear of divisive topics altogether.

While a risk-averse approach is understandable, today’s business leaders have no choice but to engage. The discords shaping the country right now transcend the red-blue party line, implicating age, generation, race, gender, sexuality, and religion, provoking a fierce sense of loyalty and belonging.

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