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InsideEVs
InsideEVs
Technology
Kevin Williams

BYD's New Electric Supercar Costs $190,000 In Europe. Will Customers Show Up?

  • The Denza Z is a four-seat electric sports car made by Denza, BYD's luxury brand.
  • It will start at roughly $190,000 in the U.K. That's is nearly double its price in China, which is only around $100,000.
  • It has 1,582 horsepower from a tri-motor setup.

It’s no secret that Chinese automakers are aiming for the whole world, not just dominating their home market of China. But they're not just exporting small hatchbacks and medium-sized crossovers to undercut established car brands. No, Chinese brands are going after luxury and high-performance brands, too. This past week, BYD’s luxury brand Denza launched the Z at the Goodwood Festival of Speed. This sleek four-seat coupe will set you back at least $190,000 when it goes on sale in the U.K.

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