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InsideEVs
InsideEVs
Technology
Andrei Nedelea

BYD’s Electric Kei Car Was Driven In Japan. It Fits Right In

  • An early drive finds the $13,000 BYD Racco roomy, comfortable and remarkably well suited to Japanese roads.
  • It’s the first ground-up, mainstream kei passenger car developed by an overseas automaker.
  • It matches the Nissan Sakura’s power, but with less torque, yet offers up to 199 miles of range, versus the Nissan’s 112 miles.

Chinese automakers typically enter foreign markets trying to overwhelm rivals with their cars’ power, tech, and range. But BYD couldn’t use that playbook with the Racco because Japan’s kei-car rules tightly restrict dimensions and power output, forcing BYD to try to win through packaging, practicality, and attention to local tastes.

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