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The Guardian - UK
The Guardian - UK
Business
Jasper Jolly

BYD: China’s electric vehicle powerhouse charges into Europe

BYD European Union China Europe Euro Tesla Inc. electric vehicle United States Elon Musk Wang Chuanfu
BYD electric cars at the 2023 Munich Auto Show
BYD electric cars at the 2023 Munich auto show; the company is now making further inroads into Europe. Photograph: Leonhard Simon/Reuters

Germany’s men kicked off Euro 2024 on Friday in Munich. The city is storied in football terms, but it also occupies an important place in Germany’s self-image for a different reason: Munich is home to BMW, one of the country’s car exporting powerhouses.

Yet it will not be the logos of BMW or German rivals including Volkswagen or Mercedes-Benz plastered on stadiums or television coverage. Instead, China’s BYD is the only carmaker to sponsor Europe’s premier international tournament.

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