PHOENIX — Jerry Reinsdorf will never change, and we’re at the part of the movie where that’s clear.
The chairman of the Bulls and White Sox decided long ago to operate in the petty, especially in how he deals with Chicago media. That’s his choice, and his success has certainly earned him that right. While other owners of major-market teams such as the Cowboys’ Jerry Jones and the Mavericks’ Mark Cuban have understood using the media for the benefit of their product, Reinsdorf has treated Chicago media as a dirty piece of gum that he enjoys scraping off his shoe.
