Everybody knows that cinemas are finding it harder and harder to tempt people through their doors. The combination of the cost of living and the rise of streaming threaten to make theatrical exhibition a niche pursuit. But this is not a time to be disheartened, because cinema can still offer something that most forms of entertainment cannot. The collective viewing experience? No. I’m talking about one free drink for people with a certain name who go and see one specific film on a single weekend.
Showcase Cinemas has just announced that if anyone called Emily buys a ticket to see the film Finding Emily this weekend, they will receive a free medium-sized Coca-Cola in return. The offer comes with stipulations – you have to bring photo ID with you to prove that you are a real Emily – but what a wonderful promotion nonetheless.
