At one minute to eight outside the Nike store in the Canberra Outlet Centre, the buzz picked up - but it was a long way short of the way it used to be.
There were about 200 people queuing. The doors opened and in they went, seeking out the 40 per cent discounts trumpeted over every flat space.
The line just increased through the morning, doubling back on itself, people allowed in as the same number came out.