Can London’s answer to Selling Sunset deliver the same glamour and rivalries in rainy England?
Buying London star and founder of DDRE Global Daniel Daggers certainly seems to think so.
“London is the luxury property capital of the world,” he bombastically intones over a blasting soundtrack and pull back drone shots of gleaming London.
With a new trailer dropping today, Netflix’s Buying London certainly looks set to upend the stereotype of London estate agents as fast-talking men in cheap suits.
Daggers’ glamourous posse of mostly women agents stalk the streets and exit expensive cars in fiercely high heels as they compete with each other to sell multi-million-pound properties.
“If I get the sale done, Chanel bag is on me,” quips Rasa, an agent whose black book is reportedly bursting with billionaire contacts.
In another scene, Rasa gives a fellow agent a dressing down for speaking over her at a viewing.
Agents Rosi and Lauren are also squaring up to have a rivalry over who is closer to Daggers, their boss, thereby securing access to the best homes on the agency’s books.
“I’m here to work, I’m not here for drama,” protests Lauren, while in another scene Daggers snaps that he “doesn’t give a shit about gossip”. But we all know that it’s the drama and the gossip that the audience will be tuning in for.
There’s also a romantic rivalry brewing, with flirtatious Swedish interior designer Juliana making eyes at floppy haired (and married) estate agent Oli. His wife catches wind of her crush and confronts her at a ritzy party in a perfectly awkward scripted reality set piece.
A scandalous-seeming snog is teased at the trailer, with a mystery brunette woman in a backless dress apparently going in for a smooch with a long-haired, fancy watch-wearing man with identifying hand tattoos.
The implication we’re meant to draw is that Juliana finally puts the moves on Oli, but whether this is a harmless air kiss, or an HR violation, currently remains a mystery.
While the agents are certainly bringing their best looks, the featured trophy homes also scrub up nicely.
There’s a chandelier-filled home that looks like it may well be in the Regents Park area, and a charming gothic style mansion in a leafy area that could well be in North London. Plus, an achingly modernist house that looks like it dropped in from California central casting.
Salma Hayek’s former home is also featured – could it be the 14-bedroom villa on Bishops Avenue that the actor rented with her billionaire husband Francois-Henri Pinault?
Homes & Property understands that some of the featured homes have sold since filming wrapped on the series, but we’ll be keeping readers up to date with the properties that are still on the market.
Buying London drops on Netflix on May 22.
