McDonald's (MCD), a giant in the global fast-food industry, is at a crucial point as it gears up for a strong comeback in 2025. The company recently faced challenges after an E. coli outbreak linked to its popular Quarter Pounder burger, which caused a temporary drop in sales and foot traffic.
McDonald's acted quickly—removing affected ingredients, cutting ties with the supplier, and bringing the Quarter Pounder back to menus across the country. Despite this, store visits fell by over 10% nationwide, with Colorado seeing declines as sharp as 33% at the peak of the issue.
