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The New Daily
The New Daily
National
The New Daily

Buy now, pay when you die: Pizza chain’s cheeky marketing gig

Hell Pizza says its cheeky marketing campaign is actually a warning about buy now, pay later schemes. Photos: Getty/Hell Pizza/TND

A Kiwi pizza chain is taking buy now, pay later to a whole new level, announcing an “AfterLife Pay” campaign.

Hell Pizza said the campaign would involve a selected number of customers – totalling 666, in fact – who will be invited to make a real amendment to their wills specifying that their pizza tabs will be paid once they die.

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