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Rajat Roy, Associate Professor, Bond Business School, Bond University

Buy now, pay later: Apple will now lend you money to keep you spending and expand its empire

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Apple has joined the thriving “buy now, pay later” industry, with a customised service called Apple Pay Later. The service was announced earlier this week at the 2022 Worldwide Developers Conference, and will initially be launched in the United States later this year.

Pay Later will be built into the Apple Wallet and eligible for use on any purchase made through Apple Pay. Customers will be able to split the cost of a purchase into four equal payments, with zero interest and fees, spread over a period of four months.

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