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Olga Cam, Lecturer in Accounting, University of Sheffield

Buy now, panic later is the new holiday ritual – stopping it won’t be easy

Olya Detry/Shutterstock

The holiday season brings celebration and gift-giving, but it also ushers in something less festive: financial stress. In the UK, retailers now shape much of the spending calendar, with Black Friday one of the busiest shopping events of the year.

This year on Black Friday weekend, Nationwide building society alone saw more than 31.2 million transactions, a 5.8% increase on last year. What’s more, households that usually spend around £2,460 a month (a typical amount in the UK) shell out an additional £713 (29% more) in the month of December.

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