Buttonscarves Enters Türkiye, Marking Its First Step Beyond Southeast Asia

Crowds gather at Buttonscarves' activation, the only fashion brand featured at this year's festival. (Credit: Buttonscarves)

Buttonscarves has set its presence in Türkiye, taking its groundbreaking steps outside Southeast Asia since the brand's founding. The move marks a new chapter for Buttonscarves, celebrating its decade of building a modest fashion and lifestyle brand.

From a scarf to a global movement