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Sports Illustrated
Sports Illustrated
Sport
Patrick Andres

Butler Made the Coolest Musical Video to Announce 2025 Big East Men's Hoops Schedule

Butler Big East Bulldogs Bruce Springsteen Taylor Swift Wale Creighton DePaul Villanova
Feb 20, 2024; Villanova, Pennsylvania, USA; Butler Bulldogs head coach Thad Matta reacts during a timeout the second half against the Villanova Wildcats at William B. Finneran Pavilion. | Bill Streicher-Imagn Images

In recent years, social media specialists across the country have turned the humble art of the sports schedule release into a complex art form.

On Thursday, however, Butler showed college basketball fans the value of a simple concept effectively executed.

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