Businesses in West Bridgford are ready to make the most of Nottingham Forest's promotion to the Premier League. The Reds achieved promotion to the Premier League on May 29 after beating Huddersfield Town 1-0 at Wembley in the Championship play-off final. They start their campaign in the top tier in August.
A report from Brighton's promotion to the Premier League found their rise five years ago brought in £212m to the city in just one year, and an expert has said the value of promotion will go "far beyond" the estimated £170m of that one-off game. A business expert also thinks if The City Ground is expanded as planned, this would help to boost the local economy.
Hospitality venue owners and managers in Nottinghamshire have previously said they expect to make more money when the season starts too. And businesses in the heart of West Bridgford town centre agree that Forest's promotion will benefit them, with one owner saying it's on them to make the most of it.
