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Simon Meechan

Businesses and brands owned by Mike Ashley as Frasers Group buys Missguided

Mike Ashley Missguided Frasers Group Frasers Newcastle United Sports Direct Flannels Game House of Fraser Newcastle

Former Newcastle United owner Mike Ashley has added another name to his business empire. The Sports Direct chief - who sold Newcastle United last year - has acquired troubled fast fashion brand Missguided.

The women's clothes retailer joins the likes of House of Fraser, Game and Jack Wills in Mr Ashley's portfolio. Frasers Group, owned by Mr Ashley, confirmed it has bought Missguided and sister brand Mennace for £20m.

Michael Murray, chief executive of Frasers Group, said: “We are delighted to secure a long-term future for Missguided, which will benefit from the strength and scale of Frasers Group’s platform and our operational excellence. Missguided’s digital-first approach to the latest trends in women’s fashion will bring additional expertise to the wider Frasers Group.”

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