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Sports Illustrated
Sports Illustrated
Sport
Andrew Brandt

Business of Football: Mahomes Contract Restructure, New NFL Ownership Committee

First, a note about that apparent “thing” between Travis Kelce and Taylor Swift.

As if either entity needed more publicity, cachet or business boosts, Kelce, Swift and the NFL itself all just got it.

This pairing has drawn news and entertainment programming that rarely, if ever, ventures into the sports realm. Kelce—and by proxy, the Chiefs and the NFL—is gaining hundreds of thousands (millions?) of new fans who didn’t know him before. I have friends and family who are not NFL fans, including my mother, asking me about Kelce now. This has transcended sports.

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