Who are the ‘gypsy entrepreneurs’ behind India’s colourful election campaigns?

In the heavyweight poll-bound state of Rajasthan, capital Jaipur offered a spectrum of colours on November 21 – chief minister Ashok Gehlot’s pink, Congress’s blue, and the Bharatiya Janata Party’s saffron. The city was hosting two big political events: the Rajasthan Congress’s manifesto launch and Prime Minister Narendra Modi’s roadshow. 

While the BJP workers prepped the Sanganeri gate for PM Modi’s roadshow, the Sansar Chandra road leading to the Congress state head office was decked up with party flags.