“New ‘premium’ airline promises flights with all lie-flat seats to the Maldives” was the headline of an article that The Independent published in 2023. The subject was a start-up carrier called Beond (pronounced “beyond”). It claims to be “the first pure luxury airline.”
Beond aims “to fly you to remote and unspoiled places where you can release the explorer in you and immerse yourself in the experience of a vacation”. That means Male airport in the Maldives, to which flights from London Heathrow begin in December.
