It is not all that often that one thinks of the Boston Celtics and snowboarding together, but that could be about to change. In a captivating blend of sports history and extreme sports innovation, Burton Snowboards pays homage to the Celtics’ 77th season of existence with the release of the Burton Mine 77 x Celtics floor board per Snowboarder’s Justin Leveille.
This partnership was created in part to celebrate the Celtics’ victory in the 2008 NBA Finals by incorporating pieces of the iconic parquet floor from TD Garden into Burton’s cutting-edge all-terrain Process Snowboard. Founded by Jake Burton in 1977, the snowboarding giant takes a nostalgic journey back to the Celtics’ historic moment, etching a piece of that history into their latest creation.
The specially crafted snowboard embeds fragments of the famed Celtics floor into its center and sidewalls, creating a fusion of sports history and extreme sports design.
Donna Carpenter, Owner and Chair of Burton, said “I know Jake would be cheering from the sidelines.”
“He and I were there for the 2008 NBA Finals and stood on the floor. Capturing that piece of Celtics history in these snowboards is very special for my family.”
Officially released on Nov. 14, interested fans can get theirs directly from Burton on their website.
Listen to the “Celtics Lab” podcast on:
Apple Podcasts: https://apple.co/3zBKQY6
Spotify: https://spoti.fi/3GfUPFi
YouTube: https://bit.ly/3F9DvjQ
