Prime Minister Andy Burnham is bringing forward measures to tackle subscription traps and misleading 'pretend prices', with the government promising new consumer protections by January 2027 as part of its wider cost-of-living efforts.
The plans, announced by Burnham while he begins a tour of the UK to hear directly from voters, were originally unveiled under his predecessor Sir Keir Starmer in April. Burnham's government is now accelerating their implementation, saying the measures are intended to give households 'some room to breathe' as pressure on everyday spending continues.
