Cakes are enjoying their moment under the spotlight across social media. Recently, there’s been an outpour of trendy cakes flooding feeds on Instagram and TikTok — hyper-realistic cakes, heart-shaped cakes and whimsical hodgepodge cakes. The latest trend that’s on fire (quite literally actually) are burn-away cakes.
Earlier this year, burn-away cakes skyrocketed to popularity with over 180 million views on TikTok. The mechanics behind the cakes are pretty simple: the top layer typically features a printed image which reveals a new image beneath it once it’s burned. Burn-away cakes come in a myriad of designs, including “Mean Girls”-themed burn book cakes, gender reveal cakes and even a cake that transforms into various Pokémon characters. Several bakeries, including the New York City-based Angelina Bakery, introduced burn-away cakes for Lunar New Year and Valentine’s day.
