If you thought that hype for Formula 1 in America reached a fever pitch during the peak of Netflix's smash hit "Drive to Survive," you'll be in for a shock come this summer. Brad Pitt's hotly-anticipated flick, simply titled "F1," hits the big screen in June, and Apple TV+ is throwing some serious budget behind the movie's marketing rollout. Case in point: the film's second teaser trailer aired during the Super Bowl on Sunday night, where a 30-second spot costs a whopping $8 million (on top of the $50 million a year Apple pays to sponsor the halftime show).
The teaser trailer didn't offer us a ton of clues about the plot — no more than we've gleaned having seen the film's crew shooting at real Formula 1 races the last couple seasons. But in the absence of IMDB-worthy information, we've done our duty to break down this fresh 32 seconds of cinema fodder, looking for whatever info we can glean.
