Burger King's new Hello Kitty and Friends King Jr. Kids' Meal is drawing in adult Sanrio collectors across the US, with some fans making trips to the chain purely to chase the six blind-box toys rather than the food.
Available from October 20 for a limited time, the kids' meal includes one of six mystery figures, including a special golden-coloured Hello Kitty. The collection is giving grown-up fans another reason to visit Burger King, even when the restaurant is not normally part of their routine.