Get all your news in one place.
100's of premium titles.
One app.
Start reading
Creative Bloq
Creative Bloq
Technology
Joseph Foley

Burger King's Barbie meal is the scariest marketing collab we've seen

Burger King Barbie meal

The Barbie movie is being released this week, and Barbiecore is everywhere.. even at Burger King. At least in Brazil, where it's painted stores and logo and is selling a Barbie meal that includes a cheeseburger with bacon bits and a 'smokey' pink sauce, a pink milkshake and a doughnut, also pink, obviously.

But the meal is proving to be divisive. While some hardcore Barbie fans are thrilled, I can't help but think that the colour looks even more frightening than that of the Grimace Shake, and we've all seen the viral Grimace TikTok trend.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.