Burger King is bringing back its Bacon King range from January 4 and this time there will be a plant-based twist. The new line-up introduces the fully certified Vegan Royale Bakon King, which the restaurant says is "packed full of crispy vegan Bakon and vegan Cheeeze".
Back by popular demand will be the meaty Bacon King, but there will also be a plant-based Bakon King available for the first time, offering customers a vegan choice. In a big step for quick-service-restaurants across the UK, from January 4 Burger King will be offering plant-based add-ons so customers can enjoy the plant-based menu their way.
Following trials during the meat-free takeovers in Leicester Square and Bristol, diners will be able to personalise any plant-based burger supplied by The Vegetarian Butcher with add-ons from Violife vegan Cheeeze or La Vie Bakon. What’s more, Burger King app users will have the chance to get a sneak preview before the burgers arrive in restaurants, with a buy one, get one free offer on the Vegan Royale Bakon King and the Plant-Based Bakon King single running between December 31 and January 3.
Katie Evans, from Burger King UK, said: “We’re incredibly proud of our new menu additions and confident that our customers will enjoy the new plant-based bacon and cheese as much as we have in taste tests. The extension of our plant-based offer reflects our ongoing commitment to serve a diverse and innovative range of products, whilst aiming to reach a 50% meat-free menu by 2030.”
Romain Jolivet, from La Vie, said: "We are very happy to be partnering with Burger King to introduce our multi-awarded plant-based bacon La Vie. Thanks to the open-mindedness and leadership of Burger King millions of consumers will be able to try our next generation of plant-based bacon."
Simon Lawrence, from Violife Professional, said: “Whether flexitarian or vegan, we’re delighted that people looking for plant-based options will now be able to enjoy a melting slice of Violife’s plant-based cheese alternative when visiting their local Burger King."
Dawn Carr, from PETA, said: "PETA is delighted to support Burger King in the launch of its sensational new Vegan Royale Bakon King burger as part of the Bakon King range.”
