Burger King fans will be able to swap their Whopper for a mouth-watering plant-based or vegan burger for free to celebrate the meatiest day of the year. Burger King customers can make the change via click and collect in the chain's app for National Burger Day on Thursday.
The swap comes after research revealed 51 per cent of meat eaters across Britain wouldn’t try a plant-based burger even if it was free. Nine-out-of-10 adults are carnivores, according to this new study, with 66 per cent admitting to being reluctant to try a vegan or plant-based burger.
Burger King’s meat free items cost the same as its traditional counterparts, but to prove they taste just as good, fans can tuck into the flame-grilled Plant-Based Whopper, or the mouth-watering Vegan Royale totally free. As part of Burger Kings plans to go 50 per cent meat free by 2030, it launched its first ever completely meat-free restaurant, with a pilot takeover at the Leicester Square flagship earlier this year.
Whopper Swapper is the next step in encouraging customers in the UK to give plant-based and vegan menu items a go with some of the signature burgers available free. But customers will have to be quick if they want to get their hands on the free treat, as the deal is first-come-first served, with 10,000 burgers available via the Burger King app.
Customers can download the Burger King® app via Google Play here or App Store here.
