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The Guardian - UK
The Guardian - UK
World
Martin Belam

Burger and two fries? Russia unveils logo as it replaces McDonald’s

McDonald Russia
The logo of the new restaurant chain in Russia.
The logo of the new restaurant chain in Russia. Photograph: Reuters

The replacement for McDonald’s in Russia has unveiled its new logo, ahead of a grand reopening on Sunday. The reopening is timed to coincide with Russia Day, marking the creation of the federation, at the very same location in Moscow’s Pushkin Square where McDonald’s first opened in Russia in 1990.

Then it was seen as a potent symbol of the opening up of the old Soviet economy to western companies, but now more than 1,000 former McDonald’s restaurants in Russia will be part of a new chain, partly as a result of western sanctions on economic activity with Russia.

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