Burberry entered Friday with something it has not been able to offer investors in years: genuinely good news. The brand's Q1 FY2027 trading update, released Friday, showed comparable retail sales up 5% for the 13 weeks ended June 27 — a result that confirmed the recovery investors had been waiting to see, and marked the fourth consecutive quarter of growth for the 170-year-old British house.
Retail revenue reached £455 million, up from £433 million in the same period a year ago. The Americas led all regions with 12% comparable growth, followed by Greater China at 9%. CEO Joshua Schulman, who took the helm in July 2024 and launched the "Burberry Forward" strategy that November, struck a notably confident tone: "Our strategy is working."
