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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Burberry’s £2,000 Cotswolds handbag hits ‘a sweet spot’ with Americans

Two white handbags on a green chair
The Cotswold bag from Burberry. Photograph: Burberry

The luxury fashion brand Burberry has said a new £2,000 handbag named after the Cotswolds has bolstered sales, as the English region becomes increasingly popular with wealthy Americans.

Joshua Schulman, the company’s chief executive, said its tote bags – which mix leather and the signature Burberry check – had helped drive its best performance in bag sales since 2023.

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