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The Guardian - UK
The Guardian - UK
Business
Kalyeena Makortoff

Burberry replaces chief executive as it issues fresh profit warning

Burberry store in London
Burberry said the luxury market was ‘proving more challenging than expected’. Photograph: Peter Nicholls/Reuters

Burberry has warned again on profits and ousted its chief executive, as the struggling British luxury fashion brand announced a change of direction to “reconnect” with core customers.

In an unscheduled trading update on Monday, Burberry said Jonathan Akeroyd was leaving the company with immediate effect and “by mutual agreement with the board”. It comes less than three years after the former Versace boss was appointed in 2021.

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